COMPANY PROFILE
BACKGROUND
RRD – Roberto Ricci Designs was founded in 1989 between Tuscany and the island of Maui, Hawaii. The first products are custom windsurfing boards, designed and shaped by hand, one by one, for the top windsurfing racers around the world.
The turning point was in 1993. It came from the passion for a new project; to build an international company that would share Roberto’s love for the water with the world. Because of the technical expertise and contagious passion of Roberto, the company became one of the leading brands in the Windsurfing and Kitesurfing industry within a few years. The company was originally registered as RRD – Roberto Ricci Designs, Italy-Hawaii, reflecting the combination of the typical Hawaiian surfing tradition with the Italian artesanal technique and creativity of Roberto Ricci, born and raised in Tuscany.
In 1994 the first collection YEAR ZERO was launched: a new standard in windsurfing production boards was released. At the same time, a dedicated YEAR ZERO clothing line was presented as a fashion complement of the board range.
A year later, 1995 a specific company for the clothing line was established by combining the passion and ambition of two young friends (Roberto Ricci and Roberto Bardini) so Montecristo Srl was created . The clothing started with the development of specific boardshorts and t-shirts designed to address the passion of those who ride wind and waves all over the world. The RRD clothing originates from the desire to re-invent the classic surf-lifestyle concept according to Roberto’s lifestyle. This re-invention can be summarized by the term ‘PERF-ROMANCE’ (combination of sporting performance with romance, or one’s romantic view of life).
VISION
Roberto has always followed his passions. He follows his passions and ideas to produce only products that he enjoys himself. The slogans, ‘Non-stop research & development’ and ‘We were uncool before uncool was cool’, explain a lot about the company and its focus.
“Our focus is to move in the direction of our choice and keep on improving our products on a daily basis by testing and developing them worldwide. We do not develop new products just for sales or marketing reasons or because it’s the cool thing to do. We develop new products because we love them and we release them in production only when it’s proven they are better than the status quo.”
The future goals are to maintain the original vision of Roberto Ricci that fueled his passion to create RRD. That vision is to provide all members of the watersports and fashion community high quality artesanal Italian design, paired with an incredible attention to detail, and strengthened by the most innovative technology and tailored made touch available to the market. Maintaining this vision has transcended his passion into all of RRD’s products, company, culture, and the dedication of the team that has touched hundreds of thousands of people on and off the water, extending to the far reaches of the globe.
PHILOSOPHY
There’s a precise point where performance and emotion are joined together.
RRD follows this concept thanks to a mixture of impeccable design, technology, glamour, shapes , materials, colors and textures.
“NON STOP RESEARCH AND DEVELOPMENT”
The watchwords for RRD are style and quality, following the combination of “Styled in Italy” and “Made in Italy” philosophy, supported by the continuous commitment to research and development.
R&D becomes more than a way of defining the process or the attitude of the people behind every product. It becomes a lifestyle. We live, breathe and dream of new better products, and we live the day powered by this desire, that regenerates in the very moment that one of the new creations has just been released.
PHILOSOPHY
There’s a precise point where performance and emotion are joined together.
RRD follows this concept thanks to a mixture of impeccable design, technology, glamour, shapes , materials, colors and textures.
“NON STOP RESEARCH AND DEVELOPMENT”
The watchwords for RRD are style and quality, following the combination of “Styled in Italy” and “Made in Italy” philosophy, supported by the continuous commitment to research and development.
R&D becomes more than a way of defining the process or the attitude of the people behind every product. It becomes a lifestyle. We live, breathe and dream of new better products, and we live the day powered by this desire, that regenerates in the very moment that one of the new creations has just been released.
PHILOSOPHY
There’s a precise point where performance and emotion are joined together.
RRD follows this concept thanks to a mixture of impeccable design, technology, glamour, shapes , materials, colors and textures.
“NON STOP RESEARCH AND DEVELOPMENT”
The watchwords for RRD are style and quality, following the combination of “Styled in Italy” and “Made in Italy” philosophy, supported by the continuous commitment to research and development.
R&D becomes more than a way of defining the process or the attitude of the people behind every product. It becomes a lifestyle. We live, breathe and dream of new better products, and we live the day powered by this desire, that regenerates in the very moment that one of the new creations has just been released.
MISSION
We are passionate about combining quality, technology, artisanal touch and refined design that is functional and accessible to everyone in watersports and fashion. We make products that we love, that can be used by everyone, not only by the elite of watersports enthusiasts or fashion fans. That’s why we came up with our slogan ‘It’s all ride’.
We pride ourselves in using the latest technologies from fabric textiles to composite materials combined with creative design and genuine Italian style: this is what RRD stands for.
This strong and unique mix breathes through the use of our products and stimulates mind and body of the RRD users.
A healthy, strong and gentle, positive ideal of a human being that lives in harmony with society and the surrounding enviroment, yearning to share passions and outdoor experiences, namely the ones with the ocean and his majestic message.
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WINDSURF
COMPANY
RRD ROBERTORICCIDESIGNS is a registered trademark licensed to:
EQUIPMENT Headquarters:
RICCI INTERNATIONAL SRL
GENERAL TERMS AND CONDITIONS
Via Rubino 15/17
58100 Grosseto
Toscana, Italy
PIVA/VATcode/Isocode 01239530536
CLOTHING Headquarters:
MONTECRISTO SRL
Via Topazio 7/C
58100 Grosseto
Toscana, Italy
PIVA/VATcode/Isocode 01178780530